As a visual storyteller, Joanne brings events and marketing campaigns to life through captivating narratives.

Joanne is currently the Events Marketing Manager at WIRED, Condé Nast, where she owns the end-to-end marketing campaigns on a diverse portfolio of events. Prior to this, she worked in the International Events department at The New York Times, where she curated award-winning events and led global marketing campaigns. Most notably, Joanne was a part of the creation and success of The New York Times Climate Forward event series, which is now a major tentpole event.

With a Master's degree in Strategic Fashion Marketing and a thesis focused on storytelling strategies, Joanne has a deep understanding of the importance of storytelling in marketing. Her research led to the discovery of a new marketing concept, The Fairytale Façade, which she incorporates into her work to great effect.